Private Sellers Selling Privately and Not Getting Enough Enquiries? How to Reach More Buyers
If you're selling privately and enquiries have dried up, the fix is rarely a bigger ad on the same site. Check the…
ACproperty Market Insights
Insight on the Chinese property buyer — for the agents who sell to them.
Fifteen years of working between Australian property and Chinese buyers, distilled into practical reading. Buyer behaviour, market movement, listing strategy and the channels that actually reach them.
Showing 9 of 57 articles
Private Sellers 
Blog Where Can You Advertise a Property in Australia Besides realestate.com.au?
Last updated 27 August 2026 · By Esther Yong realestate.com.au and Domain reach most Australian buyers and belong in every campaign. Beyond…
Marketing & Listings Which Real Estate Platforms Are Best for Marketing a Property Online?
realestate.com.au and Domain do the heavy lifting. Social is where the search starts — and international distribution is no longer something you…
Marketing & Listings Which Platforms Work Best for Australian Agents?
REA and Domain generate the most enquiries for Australian agents — but a correct campaign can still be incomplete. What the portals…
Understanding Chinese Buyers What Do Chinese Buyers Use Instead of Google, Instagram and YouTube?
The most interesting part of your vendor's marketing campaign might be the part nobody in your office can see. Not because it's…
Marketing & Listings Chinese Property Websites in Australia: How the Options Differ
Two kinds of business, not oneSeveral sites will put an Australian listing in front of Chinese-speaking buyers, and from the outside they…
WeChat & Digital Channels Does Your Website Need to Be “Behind the Great Firewall” to Reach Chinese Buyers?
For fifteen years, agents have heard the same warning. If your website isn't hosted "behind the Great Firewall", Chinese buyers can't see…
Marketing & Listings How Do Australian Real Estate Agents Benefit From Integrated Property Portals?
The old way of thinking made sense once. A portal was a place you paid to display a listing, and you judged…
Marketing & Listings How Do You Market a Luxury Australian Property to International Buyers?
Do the mainstream portals reach a luxury home's whole buyer pool? The major Australian portals are excellent, and they belong at the…
Free guide
The Australian agent's guide to Chinese buyers.
A practical guide to how Chinese buyers research, decide and choose an agent — drawn from 15 years in the market.
Free PDF.
