Marketing & Listings How to Justify International Marketing Spend to a Vendor
Why do vendors really push back on marketing spend? Because they can't see what it does. To a seller, a marketing schedule…
ACproperty Market Insights
Insight on the Chinese property buyer — for the agents who sell to them.
Fifteen years of working between Australian property and Chinese buyers, distilled into practical reading. Buyer behaviour, market movement, listing strategy and the channels that actually reach them.
Showing 9 of 47 articles
Marketing & Listings 
Marketing & Listings The Complete Guide to Marketing Australian Property to Chinese & International Buyers (2026)
Who is actually buying — and why "Chinese buyer" is the wrong mental model? The phrase does more harm than good. It…
WeChat & Digital Channels WeChat for Real Estate Agents: A Beginner’s Guide to Australia’s Most Powerful Chinese Buyer Channel
WeChat has 1.432 billion monthly active users and is the primary digital channel for Chinese communities worldwide. Here is what real estate…
Marketing & Listings ACproperty vs Juwai: Which Should Australian Agents Use?
What is each one built to do? Juwai is built for buyers inside China browsing property across the world — the US,…
Selling Your Property Will Marketing to Overseas Buyers Get You a Higher Price?
Does marketing to overseas buyers actually lift the price? It can, through competition rather than headcount. A sale price is set by…
Selling Your Property How to Get the Most Buyers to Your Property
Why does the number of buyers matter so much? Because a sale price is set by competition, not by a single buyer.…
Marketing & Listings How Much Does It Cost to Market a Property to Chinese Buyers?
What's actually involved in reaching Chinese buyers? Three things, mostly. First, your listing written in Chinese, so it makes sense to the…
Marketing & Listings How to Identify Which of Your Current Listings Would Appeal to Chinese Buyers
You may already have the right properties in your portfolio — the question is whether you are presenting them to the right…
Selling Your Property How to Maximise Your Property’s Exposure When Selling
What does "maximum exposure" actually mean? It means a listing is visible in every place its likely buyers are paying attention —…
Free guide
The Australian agent's guide to Chinese buyers.
A practical guide to how Chinese buyers research, decide and choose an agent — drawn from 15 years in the market.
Free PDF.
