Fifteen years of working between Australian property and Chinese buyers, distilled into practical reading. Buyer behaviour, market movement, listing strategy and the channels that actually reach them.
Showing 9 of 43 articles
WeChat & Digital Channels Domain and realestate.com.au dominate the Australian market, but they reach less than half of active Chinese buyers. Many of those buyers search…
WeChat & Digital Channels If your listings only appear on Domain and realestate.com.au, a large share of Chinese buyers never see them. Many start their search…
Market Data & Trends Chinese buyers are Australia's largest foreign property group by far. What the ATO and FIRB data really shows — and what it…
Market Data & Trends Chinese buyer demand for Australian property is strong again in 2025, and it is driven by family planning, education, lifestyle, and wealth…
WeChat & Digital Channels An Official WeChat Account matters because WeChat is where Chinese buyers research property and decide who to trust. A verified account shows…
Understanding Chinese Buyers Education is one of the strongest reasons Chinese families buy property in Australia. Academic success is treated as a path to a…
Understanding Chinese Buyers Local Chinese-Australian buyers and overseas Chinese buyers share a culture, but they buy differently. Locals are citizens or residents who finance here…
Understanding Chinese Buyers If you want overseas Chinese buyers, start with the local Chinese buyers already in Australia. Few people in China decide to buy…
Marketing & Listings A practical guide for agents on marketing Australian property to overseas Chinese buyers — the right platforms, Mandarin listings, and how to…
A practical guide to how Chinese buyers research, decide and choose an agent — drawn from 15 years in the market.
