- Juwai serves buyers inside China browsing the whole world; Australia is one segment — best for buyers still choosing a country.
- ACproperty is 100% focused on Australian property: its own audience is local Chinese buyers, Fang.com adds mainland China, and 50+ partner portals add international buyers as a bonus.
- The audiences overlap — many China-based buyers are mid-visa, have family here who can buy, or fund a local relative — so it's about emphasis, not either/or.
- For listings over A$2 million, ACproperty's luxury add-on places them on Juwai's luxury section plus the Wall Street Journal, Mansion Global and more.
What is each one built to do?
Juwai is built for buyers inside China browsing property across the world — the US, UK, Canada, Australia and more, all in one place, in their own language. Australia is one segment among many. That makes it strongest early in the journey, when a buyer hasn’t settled on a country yet and is researching broadly. If that’s your buyer, Juwai’s pan-global, China-based reach is genuine and a decade in the making.
ACproperty starts from the opposite premise. It’s 100% focused on Australian property, and its own audience is the large, locally based Chinese community already actively searching here — buyers closer to a decision. Its main partner, Fang.com, extends that reach to mainland China, and a further 50+ partner portals across 40+ countries add international buyers as a bonus layer — all from one listing, with a verified WeChat presence and a single dashboard.
So which reaches the buyer for an Australian home?
This is what “which is bigger” misses — the two audiences overlap more than they look. The current foreign-buyer rules (from 1 April 2025 to 31 March 2027, foreign persons can’t buy established dwellings; new builds stay open — Treasury/ATO) shape who can transact, but they don’t shut China-based buyers out. Many are part-way through a visa, have children or family already living here with the right to buy, or are helping fund a local relative’s purchase.
So the local and overseas Chinese audiences aren’t really separate markets — they’re often one network, sometimes one family. What differs between the platforms is where the buyer starts: ACproperty leads with the locally based Chinese audience already searching here and carries the listing into China through Fang.com and its partner network; Juwai leads with the China-based buyer browsing the world. Which emphasis fits depends on the property and where its likely buyer is in their journey.
Can you use both?
Yes — and at the top end there’s a shortcut. For listings above A$2 million, ACproperty offers a luxury add-on that upgrades the property onto around a dozen premium international portals — including Juwai (its luxury section), the Wall Street Journal, Mansion Global, Zoopla and Propriétés Le Figaro. So prestige stock gets both Juwai’s high-end reach and the world’s luxury-property sites through ACproperty, without running separate accounts. Below that threshold, ACproperty’s flat A$400-a-month subscription covers unlimited listings, so agencies use it as their base and add a standalone offshore channel only when a specific property calls for it.
The thing to avoid is choosing on audience size alone. The biggest audience in the wrong part of the journey loses to the right audience at the start of it.
Common questions
Should I use Juwai or ACproperty?
It depends on your likely buyer. ACproperty fits when the buyer is already in Australia or tied to family here — its core audience is the locally based Chinese community searching now, and one A$400-a-month subscription also carries the listing into China via Fang.com. Juwai fits the buyer still in China and still choosing a country. Many situations call for both — and for homes above A$2 million, ACproperty places listings on Juwai Asia anyway.
Is Juwai or ACproperty better for overseas Chinese buyers?
Both reach overseas Chinese buyers — the difference is emphasis, not whether one does and the other doesn't. Juwai's audience sits inside China, browsing property worldwide. ACproperty's own audience is the large local Chinese community searching in Australia; its main partner, Fang.com, reaches mainland Chinese buyers; and a further 50+ partner portals add international buyers across the world as a bonus layer.
Which reaches Chinese buyers already living in Australia?
That's ACproperty's core focus — around 55% of its buyer traffic is Australian-based Chinese-speaking users, the group most able to buy established homes under current rules.
Can I use both?
Yes — and for prestige stock you may not need to. For homes above A$2 million, ACproperty's luxury add-on upgrades the listing onto around a dozen premium international portals — Juwai's luxury section, the Wall Street Journal, Mansion Global and more — so you get Juwai plus the world's luxury sites through ACproperty. Otherwise, agents use ACproperty's flat A$400-a-month subscription as the base and add a standalone offshore channel only for specific listings.
Does ACproperty list on Fang.com?
Yes — ACproperty is integrated with Fang.com, China's largest property portal, so a listing reaches mainland buyers without the agent managing a separate China account.
Does ACproperty list on Juwai?
For luxury stock, yes. Listings above A$2 million can be placed on Juwai's luxury section through ACproperty's luxury add-on — alongside other premium sites such as the Wall Street Journal and Mansion Global — so prestige properties get Juwai's high-end reach without a separate Juwai account.
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