WeChat & Digital Channels How to Build a Profile That Chinese Buyers Trust Before They Even Call You
Chinese buyers do not call agents they have never heard of. They call agents they trust. Here is how to build that…
ACproperty Market Insights
Insight on the Chinese property buyer — for the agents who sell to them.
Fifteen years of working between Australian property and Chinese buyers, distilled into practical reading. Buyer behaviour, market movement, listing strategy and the channels that actually reach them.
Showing 7 of 7 articles
WeChat & Digital Channels 
WeChat & Digital Channels WeChat for Real Estate Agents: A Beginner’s Guide to Australia’s Most Powerful Chinese Buyer Channel
WeChat has 1.38 billion monthly active users and is the primary digital channel for Chinese communities worldwide. Here is what real estate…
WeChat & Digital Channels Why Chinese Buyers Aren’t on Domain or REA — and Where They Actually Search
Domain and realestate.com.au dominate the Australian market, but they reach less than half of active Chinese buyers. Many of those buyers search…
WeChat & Digital Channels How Chinese Buyers Actually Search for Property in Australia (And Why Your Current Marketing Misses Them)
If your listings only appear on Domain and realestate.com.au, a large share of Chinese buyers never see them. Many start their search…
WeChat & Digital Channels Why Real Estate Agencies Must Set Up an Official WeChat Account to Reach Chinese Buyers
An Official WeChat Account matters because WeChat is where Chinese buyers research property and decide who to trust. A verified account shows…
WeChat & Digital Channels How to use WeChat to attract Chinese property buyers for your real estate agency in Australia
To attract Chinese property buyers on WeChat, do four things well: set up an Official Account, post listings and useful content in…
WeChat & Digital Channels Communicating with Chinese Buyers – Socially!
Without a doubt, digital strategy and online marketing strategy become more and more important each day for our business as the media…
Free guide
The Australian agent's guide to Chinese buyers.
A practical guide to how Chinese buyers research, decide and choose an agent — drawn from 15 years in the market.
Free PDF.
