Private Sellers How Chinese-Speaking Buyers Search for Property in Australia
Chinese-speaking buyers in Australia rarely start on the English portals. They follow property accounts on WeChat, browse Chinese-language property websites such as…
ACproperty Market Insights
Insight on the Chinese property buyer — for the agents who sell to them.
Fifteen years of working between Australian property and Chinese buyers, distilled into practical reading. Buyer behaviour, market movement, listing strategy and the channels that actually reach them.
Showing 9 of 11 articles
Private Sellers 
Marketing & Listings Which Real Estate Platforms Are Best for Marketing a Property Online?
realestate.com.au and Domain do the heavy lifting. Social is where the search starts — and international distribution is no longer something you…
Understanding Chinese Buyers What Do Chinese Buyers Use Instead of Google, Instagram and YouTube?
The most interesting part of your vendor's marketing campaign might be the part nobody in your office can see. Not because it's…
WeChat & Digital Channels Does Your Website Need to Be “Behind the Great Firewall” to Reach Chinese Buyers?
For fifteen years, agents have heard the same warning. If your website isn't hosted "behind the Great Firewall", Chinese buyers can't see…
WeChat & Digital Channels How to Build a Profile That Chinese Buyers Trust Before They Even Call You
Chinese buyers do not call agents they have never heard of. They call agents they trust. Here is how to build that…
WeChat & Digital Channels WeChat for Real Estate Agents: A Beginner’s Guide
WeChat has 1.44 billion monthly active users and is the primary digital channel for Chinese communities worldwide. Here is what real estate…
WeChat & Digital Channels Why Chinese Buyers Aren’t on Domain or REA — and Where They Actually Search
Domain and realestate.com.au dominate the Australian market, but they reach less than half of active Chinese buyers. Many of those buyers search…
WeChat & Digital Channels How Chinese Buyers Actually Search for Property in Australia (And Why Your Current Marketing Misses Them)
If your listings only appear on Domain and realestate.com.au, a large share of Chinese buyers never see them. Many start their search…
WeChat & Digital Channels Why Real Estate Agencies Must Set Up an Official WeChat Account to Reach Chinese Buyers
An Official WeChat Account matters because WeChat is where Chinese buyers research property and decide who to trust. A verified account shows…
Free guide
The Australian agent's guide to Chinese buyers.
A practical guide to how Chinese buyers research, decide and choose an agent — drawn from 15 years in the market.
Free PDF.
