Marketing & Listings Which Real Estate Platforms Are Best for Marketing a Property Online?
realestate.com.au and Domain do the heavy lifting. Social is where the search starts — and international distribution is no longer something you…
ACproperty Market Insights
Insight on the Chinese property buyer — for the agents who sell to them.
Fifteen years of working between Australian property and Chinese buyers, distilled into practical reading. Buyer behaviour, market movement, listing strategy and the channels that actually reach them.
Showing 9 of 10 articles
Marketing & Listings 
Understanding Chinese Buyers What Do Chinese Buyers Use Instead of Google, Instagram and YouTube?
The most interesting part of your vendor's marketing campaign might be the part nobody in your office can see. Not because it's…
WeChat & Digital Channels Does Your Website Need to Be “Behind the Great Firewall” to Reach Chinese Buyers?
For fifteen years, agents have heard the same warning. If your website isn't hosted "behind the Great Firewall", Chinese buyers can't see…
WeChat & Digital Channels How to Build a Profile That Chinese Buyers Trust Before They Even Call You
Chinese buyers do not call agents they have never heard of. They call agents they trust. Here is how to build that…
WeChat & Digital Channels WeChat for Real Estate Agents: A Beginner’s Guide to Australia’s Most Powerful Chinese Buyer Channel
WeChat has 1.432 billion monthly active users and is the primary digital channel for Chinese communities worldwide. Here is what real estate…
WeChat & Digital Channels Why Chinese Buyers Aren’t on Domain or REA — and Where They Actually Search
Domain and realestate.com.au dominate the Australian market, but they reach less than half of active Chinese buyers. Many of those buyers search…
WeChat & Digital Channels How Chinese Buyers Actually Search for Property in Australia (And Why Your Current Marketing Misses Them)
If your listings only appear on Domain and realestate.com.au, a large share of Chinese buyers never see them. Many start their search…
WeChat & Digital Channels Why Real Estate Agencies Must Set Up an Official WeChat Account to Reach Chinese Buyers
An Official WeChat Account matters because WeChat is where Chinese buyers research property and decide who to trust. A verified account shows…
WeChat & Digital Channels How to use WeChat to attract Chinese property buyers for your real estate agency in Australia
To attract Chinese property buyers on WeChat, do four things well: set up an Official Account, post listings and useful content in…
Free guide
The Australian agent's guide to Chinese buyers.
A practical guide to how Chinese buyers research, decide and choose an agent — drawn from 15 years in the market.
Free PDF.
