Marketing & Listings Which Real Estate Platforms Are Best for Marketing a Property Online?
realestate.com.au and Domain do the heavy lifting. Social is where the search starts — and international distribution is no longer something you…
ACproperty Market Insights
Insight on the Chinese property buyer — for the agents who sell to them.
Fifteen years of working between Australian property and Chinese buyers, distilled into practical reading. Buyer behaviour, market movement, listing strategy and the channels that actually reach them.
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Marketing & Listings 
Marketing & Listings Which Platforms Work Best for Australian Property Professionals to Generate Leads?
REA and Domain generate the most enquiries for Australian agents — but a correct campaign can still be incomplete. What the portals…
Marketing & Listings Chinese Property Websites in Australia: How the Options Differ
Two kinds of business, not oneSeveral sites will put an Australian listing in front of Chinese-speaking buyers, and from the outside they…
Marketing & Listings How Do Australian Real Estate Agents Benefit From Integrated Property Portals?
The old way of thinking made sense once. A portal was a place you paid to display a listing, and you judged…
Marketing & Listings How Do You Market a Luxury Australian Property to International Buyers?
Do the mainstream portals reach a luxury home's whole buyer pool? The major Australian portals are excellent, and they belong at the…
Marketing & Listings How Do Top Agents Win Listing Presentations in 2026?
Why don't marketing campaigns win listings on their own? I'll say the unfashionable part first: marketing campaigns don't win listings. Agents do.…
Marketing & Listings How Do You Reach Chinese Property Buyers in Australia?
Reaching Chinese buyers in Australia isn't about marketing into China. The myths agents believe, and the right order — local first, then…
Marketing & Listings Best Platforms for Marketing Australian Property to Chinese Buyers, Compared
What are your real options for reaching Chinese buyers? Four, in practice. Each reaches a different slice of the buyer pool, takes…
Marketing & Listings How to Market to Chinese Buyers Without Speaking Mandarin
Do you actually need to speak Mandarin to market to Chinese buyers? No. It's the first thing agents assume, and it holds…
Free guide
The Australian agent's guide to Chinese buyers.
A practical guide to how Chinese buyers research, decide and choose an agent — drawn from 15 years in the market.
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