Marketing & Listings How Do Top Agents Win Listing Presentations in 2026?
Why don't marketing campaigns win listings on their own? I'll say the unfashionable part first: marketing campaigns don't win listings. Agents do.…
ACproperty Market Insights
Insight on the Chinese property buyer — for the agents who sell to them.
Fifteen years of working between Australian property and Chinese buyers, distilled into practical reading. Buyer behaviour, market movement, listing strategy and the channels that actually reach them.
Showing 9 of 17 articles
Marketing & Listings 
Marketing & Listings How Do You Reach Chinese Property Buyers in Australia?
Reaching Chinese buyers in Australia isn't about marketing into China. The myths agents believe, and the right order — local first, then…
Marketing & Listings Best Platforms for Marketing Australian Property to Chinese Buyers, Compared
What are your real options for reaching Chinese buyers? Four, in practice. Each reaches a different slice of the buyer pool, takes…
Marketing & Listings How to Market to Chinese Buyers Without Speaking Mandarin
Do you actually need to speak Mandarin to market to Chinese buyers? No. It's the first thing agents assume, and it holds…
Marketing & Listings How to Justify International Marketing Spend to a Vendor
Why do vendors really push back on marketing spend? Because they can't see what it does. To a seller, a marketing schedule…
Marketing & Listings The Complete Guide to Marketing Australian Property to Chinese & International Buyers (2026)
Who is actually buying — and why "Chinese buyer" is the wrong mental model? The phrase does more harm than good. It…
Marketing & Listings ACproperty vs Juwai: Which Should Australian Agents Use?
What is each one built to do? Juwai is built for buyers inside China browsing property across the world — the US,…
Marketing & Listings How Much Does It Cost to Market a Property to Chinese Buyers?
What's actually involved in reaching Chinese buyers? Three things, mostly. First, your listing written in Chinese, so it makes sense to the…
Marketing & Listings How to Identify Which of Your Current Listings Would Appeal to Chinese Buyers
You may already have the right properties in your portfolio — the question is whether you are presenting them to the right…
Free guide
The Australian agent's guide to Chinese buyers.
A practical guide to how Chinese buyers research, decide and choose an agent — drawn from 15 years in the market.
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