Property Developers How Do Chinese and International Buyers Find and Choose an Off-the-Plan Apartment?
How does a buyer first hear about a development? Usually through a post. Someone shares content about the project on WeChat or…
Fifteen years of working between Australian property and Chinese buyers, distilled into practical reading. Buyer behaviour, market movement, listing strategy and the channels that actually reach them.
Showing 9 of 57 articles
Property Developers How does a buyer first hear about a development? Usually through a post. Someone shares content about the project on WeChat or…
Property Developers What's actually changed for off-the-plan? A decade ago, off-the-plan sold into deep, concentrated demand. Roadshows in Chinese cities, a strong brochure, a…
Market Data & Trends Are Chinese buyers still active in Australia in 2026? Yes. The demand did not disappear; it changed shape. The public record makes…
Marketing & Listings Why don't marketing campaigns win listings on their own? I'll say the unfashionable part first: marketing campaigns don't win listings. Agents do.…
Marketing & Listings Reaching Chinese buyers in Australia isn't about marketing into China. The myths agents believe, and the right order — local first, then…
Understanding Chinese Buyers How long do Chinese buyers research before they make contact? A Chinese buyer considering an Australian property purchase rarely picks up the…
Marketing & Listings What are your real options for reaching Chinese buyers? Four, in practice. Each reaches a different slice of the buyer pool, takes…
Selling Your Property Does the agent really change the price? Start here Yes — more than any other single decision. It's common in the industry…
Marketing & Listings Do you actually need to speak Mandarin to market to Chinese buyers? No. It's the first thing agents assume, and it holds…
A practical guide to how Chinese buyers research, decide and choose an agent — drawn from 15 years in the market.