Marketing & Listings How to Justify International Marketing Spend to a Vendor
Why do vendors really push back on marketing spend? Because they can't see what it does. To a seller, a marketing schedule…
ACproperty Market Insights
Insight on the Chinese property buyer — for the agents who sell to them.
Fifteen years of working between Australian property and Chinese buyers, distilled into practical reading. Buyer behaviour, market movement, listing strategy and the channels that actually reach them.
Showing 9 of 20 articles
Marketing & Listings 
Marketing & Listings The Complete Guide to Marketing Australian Property to Chinese & International Buyers (2026)
Who is actually buying — and why "Chinese buyer" is the wrong mental model? The phrase does more harm than good. It…
Marketing & Listings ACproperty vs Juwai: Which Should Australian Agents Use?
What is each one built to do? Juwai is built for buyers inside China browsing property across the world — the US,…
Marketing & Listings How Much Does It Cost to Market a Property to Chinese Buyers?
What's actually involved in reaching Chinese buyers? Three things, mostly. First, your listing written in Chinese, so it makes sense to the…
Marketing & Listings How to Identify Which of Your Current Listings Would Appeal to Chinese Buyers
You may already have the right properties in your portfolio — the question is whether you are presenting them to the right…
Marketing & Listings The Right Way to Write a Property Description That Converts for Chinese Buyers
Your property description is not just a summary of features — it is a sales argument. Here is how to write one…
Marketing & Listings Why Your Listing Photos Are Costing You Chinese Buyer Enquiries
Photography is not just aesthetics — it is the first and often only impression a remote buyer has of a property. Get…
Marketing & Listings 7 Things Chinese Buyers Look for in a Property Listing (That Most Agents Never Include)
A great property with a poorly written listing is an invisible property. Here are seven details that matter deeply to Chinese buyers…
Marketing & Listings ACproperty: The Only Australian Real Estate Portal That Connects Agents to Global Markets
ACproperty lets an Australian agent put one listing in front of both local and overseas Chinese buyers — reaching China through Fang.com,…
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The Australian agent's guide to Chinese buyers.
A practical guide to how Chinese buyers research, decide and choose an agent — drawn from 15 years in the market.
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