Marketing & Listings The Right Way to Write a Property Description That Converts for Chinese Buyers
Your property description is not just a summary of features — it is a sales argument. Here is how to write one…
Fifteen years of working between Australian property and Chinese buyers, distilled into practical reading. Buyer behaviour, market movement, listing strategy and the channels that actually reach them.
Showing 8 of 17 articles
Marketing & Listings Your property description is not just a summary of features — it is a sales argument. Here is how to write one…
Marketing & Listings Photography is not just aesthetics — it is the first and often only impression a remote buyer has of a property. Get…
Marketing & Listings A great property with a poorly written listing is an invisible property. Here are seven details that matter deeply to Chinese buyers…
Marketing & Listings A practical guide for agents on marketing Australian property to overseas Chinese buyers — the right platforms, Mandarin listings, and how to…
Marketing & Listings ACproperty lets an Australian agent put one listing in front of both local and overseas Chinese buyers, and across more than 50…
Marketing & Listings With the growing Chinese population in Australia, sellers need not look too far in reaching out to their prospective Chinese buyers. Esther…
Marketing & Listings With the current influx of Chinese investors buying Australian properties, some real estate agents will have been disappointed to learn that the…
Marketing & Listings We see weekly news reports of Chinese buyers cleaning up properties in major Australia cities. Everyone is talking about these “cashed-up” Chinese…
A practical guide to how Chinese buyers research, decide and choose an agent — drawn from 15 years in the market.