The old way of thinking made sense once. A portal was a place you paid to display a listing, and you judged it the way you'd judge a newspaper ad — by how many calls it generated. On that maths, nothing competes with the major...
READ MORE
Do the mainstream portals reach a luxury home's whole buyer pool? The major Australian portals are excellent, and they belong at the centre of every prestige campaign — most serious buyers, including plenty of wealthy locals, begin there, and no vendor should run a campaign...
READ MORE
Why don't marketing campaigns win listings on their own? I'll say the unfashionable part first: marketing campaigns don't win listings. Agents do. Market knowledge, pricing conviction, the ability to hold a vendor's trust when the conversation gets hard — no campaign package substitutes for any...
READ MORE
Reaching Chinese buyers in Australia isn't about marketing into China. The myths agents believe, and the right order — local first, then overseas, then international.
READ MORE
What are your real options for reaching Chinese buyers? Four, in practice. Each reaches a different slice of the buyer pool, takes a different amount of effort, and costs in a different way. The mistake agents make is comparing them on price alone, when the...
READ MORE
Do you actually need to speak Mandarin to market to Chinese buyers? No. It's the first thing agents assume, and it holds a lot of them back from a whole pool of buyers. But marketing a property and having a conversation in Chinese are two...
READ MORE
Why do vendors really push back on marketing spend? Because they can't see what it does. To a seller, a marketing schedule can look like a list of costs with no clear link to the sale price. They're not being difficult. They just haven't been...
READ MORE
Who is actually buying — and why "Chinese buyer" is the wrong mental model? The phrase does more harm than good. It makes you picture one person: an offshore investor wiring money from Shanghai. That buyer is real, but they're a small part of the...
READ MORE
What is each one built to do? Juwai is built for buyers inside China browsing property across the world — the US, UK, Canada, Australia and more, all in one place, in their own language. Australia is one segment among many. That makes it strongest...
READ MORE
What's actually involved in reaching Chinese buyers? Three things, mostly. First, your listing written in Chinese, so it makes sense to the buyer rather than sitting in English they have to wade through. Second, presence where they actually search and talk — WeChat, where their...
READ MORE
