Do the mainstream portals reach a luxury home's whole buyer pool? The major Australian portals are excellent, and they belong at the centre of every prestige campaign — most serious buyers, including plenty of wealthy locals, begin there, and no vendor should run a campaign...
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Why don't marketing campaigns win listings on their own? I'll say the unfashionable part first: marketing campaigns don't win listings. Agents do. Market knowledge, pricing conviction, the ability to hold a vendor's trust when the conversation gets hard — no campaign package substitutes for any...
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Reaching Chinese buyers in Australia isn't about marketing into China. The myths agents believe, and the right order — local first, then overseas, then international.
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What are your real options for reaching Chinese buyers? Four, in practice. Each reaches a different slice of the buyer pool, takes a different amount of effort, and costs in a different way. The mistake agents make is comparing them on price alone, when the...
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Do you actually need to speak Mandarin to market to Chinese buyers? No. It's the first thing agents assume, and it holds a lot of them back from a whole pool of buyers. But marketing a property and having a conversation in Chinese are two...
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Why do vendors really push back on marketing spend? Because they can't see what it does. To a seller, a marketing schedule can look like a list of costs with no clear link to the sale price. They're not being difficult. They just haven't been...
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Who is actually buying — and why "Chinese buyer" is the wrong mental model? The phrase does more harm than good. It makes you picture one person: an offshore investor wiring money from Shanghai. That buyer is real, but they're a small part of the...
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What is each one built to do? Juwai is built for buyers inside China browsing property across the world — the US, UK, Canada, Australia and more, all in one place, in their own language. Australia is one segment among many. That makes it strongest...
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What's actually involved in reaching Chinese buyers? Three things, mostly. First, your listing written in Chinese, so it makes sense to the buyer rather than sitting in English they have to wade through. Second, presence where they actually search and talk — WeChat, where their...
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You may already have the right properties in your portfolio — the question is whether you are presenting them to the right audience. Here is a practical checklist to help you identify and act on that opportunity. Start With What You Have A significant portion...
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