Category: WeChat & Digital Channels

For fifteen years, agents have heard the same warning. If your website isn't hosted "behind the Great Firewall", Chinese buyers can't see it. I've heard this line since I started ACproperty in 2011. At conferences. In marketing decks. Across boardroom tables. It sounds alarming. It's...

Chinese buyers do not call agents they have never heard of. They call agents they trust. Here is how to build that trust before the first conversation. Trust Is Built Before Contact Before a Chinese buyer picks up the phone or sends an enquiry, they...

WeChat has 1.44 billion monthly active users and is the primary digital channel for Chinese communities worldwide. Here is what real estate agents actually need to know — without the overwhelm. What WeChat Is — and Why It Matters for Agents WeChat is a super-app...

Domain and realestate.com.au dominate the Australian market, but they reach less than half of active Chinese buyers. Many of those buyers search on Chinese-language or bilingual platforms instead, for reasons of language, trust, and search habits. Adding a Chinese buyer platform for your relevant listings...

If your listings only appear on Domain and realestate.com.au, a large share of Chinese buyers never see them. Many start their search on Chinese-language or bilingual platforms, and lean on WeChat for recommendations and listings. The fix is straightforward: put your relevant properties where these...

An Official WeChat Account matters because WeChat is where Chinese buyers research property and decide who to trust. A verified account shows your agency is real, lets buyers reach you inside the app, and gets you into their search early. For an agency that wants...

To attract Chinese property buyers on WeChat, do four things well: set up an Official Account, post listings and useful content in Chinese, get active where these buyers already gather, and reply quickly. WeChat is where Chinese buyers research property and share it with family,...