Which Platforms Work Best for Australian Agents?
REA and Domain generate the most enquiries for Australian agents — but a correct campaign can still be incomplete. What the portals do not cover, and why vendors notice.
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Category: Blog
What Do Chinese Buyers Use Instead of Google, Instagram and YouTube?
The most interesting part of your vendor's marketing campaign might be the part nobody in your office can see. Not because it's hidden — because it's happening on an internet you've never visited. Most agents know, vaguely, that "China blocks some websites". What that actually...
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Chinese Property Websites in Australia: How the Options Differ
Two kinds of business, not oneSeveral sites will put an Australian listing in front of Chinese-speaking buyers, and from the outside they look alike. They are not.Some are property portals: people arrive because they are looking for property. Some are media businesses — news titles,...
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Does Your Website Need to Be “Behind the Great Firewall” to Reach Chinese Buyers?
For fifteen years, agents have heard the same warning. If your website isn't hosted "behind the Great Firewall", Chinese buyers can't see it. I've heard this line since I started ACproperty in 2011. At conferences. In marketing decks. Across boardroom tables. It sounds alarming. It's...
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How Do Australian Real Estate Agents Benefit From Integrated Property Portals?
The old way of thinking made sense once. A portal was a place you paid to display a listing, and you judged it the way you'd judge a newspaper ad — by how many calls it generated. On that maths, nothing competes with the major...
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How Do You Market a Luxury Australian Property to International Buyers?
Do the mainstream portals reach a luxury home's whole buyer pool? The major Australian portals are excellent, and they belong at the centre of every prestige campaign — most serious buyers, including plenty of wealthy locals, begin there, and no vendor should run a campaign...
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How Do Chinese and International Buyers Find and Choose an Off-the-Plan Apartment?
How does a buyer first hear about a development? Usually through a post. Someone shares content about the project on WeChat or RedNote, and a buyer scrolling sees it. They're not searching yet — but they take notice, and they file it away. That quiet...
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How to Market an Off-the-Plan Development to International Buyers (2026)
What's actually changed for off-the-plan? A decade ago, off-the-plan sold into deep, concentrated demand. Roadshows in Chinese cities, a strong brochure, a CBD tower — and a cohort of investors confident enough to commit off a floorplan. It worked because the demand was both deep...
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The Australian Chinese & International Buyer Report (2026): Who’s Buying, Where, and Why
Are Chinese buyers still active in Australia in 2026? Yes. The demand did not disappear; it changed shape. The public record makes the scale plain. The ATO's foreign ownership register links about 67% of foreign-owned residential properties acquired between 2016 and 2024 to mainland China...
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How Do Top Agents Win Listing Presentations in 2026?
Why don't marketing campaigns win listings on their own? I'll say the unfashionable part first: marketing campaigns don't win listings. Agents do. Market knowledge, pricing conviction, the ability to hold a vendor's trust when the conversation gets hard — no campaign package substitutes for any...
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