Do you actually need to speak Mandarin to market to Chinese buyers? No. It's the first thing agents assume, and it holds a lot of them back from a whole pool of buyers. But marketing a property and having a conversation in Chinese are two...
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Chinese buyers do not call agents they have never heard of. They call agents they trust. Here is how to build that trust before the first conversation. Trust Is Built Before Contact Before a Chinese buyer picks up the phone or sends an enquiry, they...
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Why do vendors really push back on marketing spend? Because they can't see what it does. To a seller, a marketing schedule can look like a list of costs with no clear link to the sale price. They're not being difficult. They just haven't been...
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Who is actually buying — and why "Chinese buyer" is the wrong mental model? The phrase does more harm than good. It makes you picture one person: an offshore investor wiring money from Shanghai. That buyer is real, but they're a small part of the...
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WeChat has 1.432 billion monthly active users and is the primary digital channel for Chinese communities worldwide. Here is what real estate agents actually need to know — without the overwhelm. What WeChat Is — and Why It Matters for Agents WeChat is a super-app...
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What is each one built to do? Juwai is built for buyers inside China browsing property across the world — the US, UK, Canada, Australia and more, all in one place, in their own language. Australia is one segment among many. That makes it strongest...
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Does marketing to overseas buyers actually lift the price? It can, through competition rather than headcount. A sale price is set by what the second-keenest buyer will pay, so the question isn't how many overseas buyers exist — it's whether adding them to the pool...
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Why does the number of buyers matter so much? Because a sale price is set by competition, not by a single buyer. One keen buyer sets a ceiling you can't see; two keen buyers competing is what pushes the result past it. Every extra genuine...
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What's actually involved in reaching Chinese buyers? Three things, mostly. First, your listing written in Chinese, so it makes sense to the buyer rather than sitting in English they have to wade through. Second, presence where they actually search and talk — WeChat, where their...
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You may already have the right properties in your portfolio — the question is whether you are presenting them to the right audience. Here is a practical checklist to help you identify and act on that opportunity. Start With What You Have A significant portion...
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