If your listings only appear on Domain and realestate.com.au, a large share of Chinese buyers never see them. Many start their search on Chinese-language or bilingual platforms, and lean on WeChat for recommendations and listings. The fix is straightforward: put your relevant properties where these...
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Chinese buyer demand for Australian property is strong again in 2025, and it is driven by family planning, education, lifestyle, and wealth preservation more than by short-term speculation. Many of these buyers are purchasing homes for their own families or their children, often as part...
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An Official WeChat Account matters because WeChat is where Chinese buyers research property and decide who to trust. A verified account shows your agency is real, lets buyers reach you inside the app, and gets you into their search early. For an agency that wants...
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Education is one of the strongest reasons Chinese families buy property in Australia. Academic success is treated as a path to a secure future, so parents will buy near good schools and universities to give a child a stable base. For agents, a property in...
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Local Chinese-Australian buyers and overseas Chinese buyers share a culture, but they buy differently. Locals are citizens or residents who finance here and can buy any home. Overseas buyers face foreign-buyer rules and mostly buy new. Knowing which one you're dealing with changes how you...
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If you want overseas Chinese buyers, start with the local Chinese buyers already in Australia. Few people in China decide to buy here alone. They ask relatives and friends on the ground first, so the local community is the route to the overseas one. Your...
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ACproperty lets an Australian agent put one listing in front of both local and overseas Chinese buyers, and across more than 50 international portals in 40+ countries, all from a single dashboard. It is built for the part of the buyer pool the domestic portals...
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To attract Chinese property buyers on WeChat, do four things well: set up an Official Account, post listings and useful content in Chinese, get active where these buyers already gather, and reply quickly. WeChat is where Chinese buyers research property and share it with family,...
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With the growing Chinese population in Australia, sellers need not look too far in reaching out to their prospective Chinese buyers. Esther Yong explains. A common misperception for businesses is that they need to be in China to sell to Chinese consumers. This has prompted...
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Without a doubt, digital strategy and online marketing strategy become more and more important each day for our business as the media landscape evolves. Esther Yong, from AC Property, discusses how you can use some of the the more modern and social methods to communicate...
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