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Onthehouse launches third property portal player with realestateVIEW.com.au

A third player in the online property industry dominated by realestate.com.au and Domain could be imminent, after online property company Onthehouse Holdings announced a potential joint venture with realestateVIEW.com.au. “There’s a graveyard of applications trying to get in; it’s a chicken and egg situation Ð no one will look at your site if you don’t have enough properties but no one will list with you unless you have enough customers,” localagentfinder.com.au chief executive Michael Banks said. “The JV can go a long way by giving consumers accurate property information.” “The business model must be different: either offer a very specific service, or target a specific market,” Chinese portal ACproperty.com.au chief executive Esther Yong said

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Written by
Olivia Lin
Editor, ACproperty

Olivia Lin is Editor at ACproperty and a former real estate agent with extensive experience working with Chinese buyers. She writes about buyer behaviour, property marketing and the trends influencing Chinese and international demand for Australian property.

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