Digital disruption comes to the property market

The Australian Financial Review (AFR)

Real estate advertising has migrated to the online world over the last decade. It’s one easy step from the simple advertising model to one that allows sellers to take over the sale process. It’s an idea the big players, such as realestate.com.au and domain.com.au are aware of. In the meantime, as usually happens in the peer-to-peer business, small players are making an aggressive bid for some of the business. Australian portal ACProperty.com.au focuses on the local Chinese market as its niche. It lists, sells and manages buyers for the local Australian Chinese market as well as for Chinese clients. “For us, it’s not just being online, but the after-search services. We go to the expo, help at seminars and provide support,” chief executive Esther Yong says.