How Much Does It Cost to Market a Property to Chinese Buyers?

What’s actually involved in reaching Chinese buyers?

Three things, mostly. First, your listing written in Chinese, so it makes sense to the buyer rather than sitting in English they have to wade through. Second, presence where they actually search and talk — WeChat, where their search begins and where they expect to make first contact (not email), and Rednote (小红书), the app where suburbs get discovered and recommended. Third, the right spread of property websites: local Chinese sites for buyers already in Australia, and a China-based site such as Fang.com for buyers still in China, since overseas sites often won’t load behind China’s firewall.

Underneath all of it is trust. Chinese buyers are wary of unverified listings in their own language, so a credible, established platform matters as much as visibility. A translated listing floating on a site no one recognises does little.

How is reaching Chinese buyers usually priced?

Most Chinese portals are sold per listing. You pay for each property, for a set window, and the cost is usually passed to the vendor. That model fits the way Australian marketing already works: vendor-funded, listing by listing.

ACproperty is priced the other way: a flat subscription for the whole office, rather than a fee per property — so the reach is already there on every listing, not bought property by property.

What does ACproperty cost?

A$400 a month. Unlimited listings, for sale and rent, on a minimum six-month subscription. Subscribe once and every property the office lists is published on ACproperty.com.au and syndicated to more than 50 partner portals in over 40 countries — with CRM integration, a live dashboard showing where each property is placed, and a vendor-share link so the agent can show a seller their home published globally.

The one add-on is for prestige stock: A$500 a month per listing for homes A$2 million and over, adding around a dozen premium international portals — among them the Wall Street Journal, Mansion Global, Juwai.com and Juwai.asia, Zoopla and Propriétés Le Figaro — reaching a combined audience of more than 80 million a month. Agencies wanting a managed, verified WeChat Official Account under their own brand can add that separately, from A$800 a month.

But I just want to pass the cost to the vendor

You can. The simplest way: divide the A$400 across the listings you average in a month — at five or six, it’s a few dollars each — and include it in the total price of the marketing package, the same as photography or a portal upgrade.

The reason it’s set up as a flat subscription, always on across every listing, is to help you present well to the vendor. Because the reach is already there, you walk into the appraisal having clearly thought about reaching every possible buyer for their home, and built it into the package — not raised it as an extra the vendor has to weigh up. That reads as a complete, considered campaign, and it’s what makes a vendor feel they’ve found the agent who’s already ahead of the question.

That’s how the strongest agencies already present it. Marshall White, at the top of Melbourne’s prestige market, treats international coverage as part of the campaign by default — “it’s already built into how we structure campaigns,” as its Head of Technology and Marketing Operations, Theo Bakas, puts it. The vendor is never asked to opt in; they’re shown a strategy that already accounts for the whole buyer pool. See how Marshall White presents this in a listing pitch.