Onthehouse launches third property portal player with realestateVIEW.com.au

The Australian Financial Review (AFR)

A third player in the online property industry dominated by realestate.com.au and Domain could be imminent, after online property company Onthehouse Holdings announced a potential joint venture with realestateVIEW.com.au. “There’s a graveyard of applications trying to get in; it’s a chicken and egg situation Ð no one will look at your site if you don’t have enough properties but no one will list with you unless you have enough customers,” localagentfinder.com.au chief executive Michael Banks said. “The JV can go a long way by giving consumers accurate property information.” “The business model must be different: either offer a very specific service, or target a specific market,” Chinese portal ACproperty.com.au chief executive Esther Yong said