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News Archive

Market locally first to reach China: ACproperty’s Esther Yong

Marketing to Chinese consumers is a hot topic for all businesses across different sectors. A common misperception for businesses is that they need to be in China to sell to Chinese consumers. This has prompted developers and agencies to invest in roadshows, exhibitions and seminars at ChinaÕs prime real estate and events, only to result in expensive failures. With the growing Chinese population in Australia, sellers need not look too far in reaching out to their prospective Chinese buyers. At ACproperty.com.au we believe there are 3 reasons why you should begin your marketing locally before embarking on overseas marketing investments.

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Written by
Olivia Lin
Editor, ACproperty

Olivia Lin is Editor at ACproperty. She writes about buyer behaviour, property marketing and the trends influencing Chinese and international demand for Australian property, drawing on ACproperty's 15 years of working with agents and Chinese buyers.

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