Off-market property sales fuelled by Chinese social media

Sydney Morning Herald

Off-market deals are favoured by home buyers who want to get ahead of the game, and those who can read Chinese may now have an edge. Agents are posting an increasing number of properties on Chinese social-media platforms such as WeChat before advertising them to the general market, meaning many of them are being snapped up behind closed doors. Esther Yong, director of Chinese language real estate website ACProperty.com.au, believes the app has changed the property industry.